Responsive Website Design
Presenting Fishing Bait
This website for Sonubaits presented many challenges for me as a designer, firstly there are many different types of angler who need to be targeted with different products, and secondly the site needed to appeal to those different markets with the right look and feel.
The site operates in two ‘zones’ the first entitled Match/Coarse features a lighter design, while the ‘Carp’ section is more toned-done and darker in its design.
Navigation on such a large site, with so many varied products was a challenge, but the Baitfinder tool simplifies this – using a facet-search style engine to narrow down the categories.
The site had to appeal to many different audiences in different ways, yet still enable them to be able to navigate to the information they are seeking. This is achieved through many channels.
SEO is an area where the previous Sonubaits site was lacking, with this new platform the site is optimised and traffic has increased three-fold.