Website design for Safe and Sound Events
Classy design for a wonderful company
We were delighted to be given the opportunity to re-design and host the wonderful website for childcare experts, Safe and Sound Event Childcare. The company specialise in providing professional childcare for weddings and corporate events all over the U.K.
When we discussed the requirements of the site it was deemed that a content management system was a must for the brand, as the team write regular blog and news posts, as well as managing a list of venues and events.
The design of the site is clean, clear and simple. The brand was going through a refresh and so the website design had to reflect this, and help to reinforce the company’s direction.
With instagram and facebook integration, the site benefits from the social media content generated by the team. Also, the items posted directly to the site then act as content that can be shared across the company’s social channels, so the site feeds the socials, and they, in turn, feed the site with visitors.
The site uses a lot of bright and positive imagery, and as such needs a hosting provider to cope with the high-demand that this requirement puts on a server. As such we opted to host the site on our own servers, for speed and security gains this was a must. The Jelly Graphics servers employ the latest technology to offer outstanding performance across the spectrum. With SSD’s pushing the content to the end user faster than ever before.
The hosting package we created for Safe and Sound had to include encryption as the site features childcare and imagery, so an SSL certificate was essential to give the end-user peace of mind when visiting the site. Serving the pages over HTTPS is also vastly beneficial to Safe and Sound as they will see improved rankings in search engines such as google, who value sites with security and verified credentials as higher than those who ignore encryption.
The back end of the website allows the team to fine tune the content 24/7 and offers them the freedom to update the site as and when they need to.
The brand pallette of Safe and Sound Event Childcare meant that we had a strong sense of where the site was heading right from the start. With clear messages of childcare and safeguarding at the forefront of the company’s ethos we decided to promote this through images and clean, uninterupted lines throughout the design. Solid blocks of the brand’s primary hues can be seen throughout the site, acting as clear defining blocks for the content to anchor from. This module design is not only aestetically pleasing, but also offers fantastic scope for additional content in the future.
The team at Safe and Sound want to encourage clients to get in touch to discuss their requirements as this is the best way for them to advise as to which services would best serve the customer. In order to maximise this, we wrote serveral call-to-actions and added one to each relevant page.