REFLO® Fluoro Carbon Line

For the line that blends in…

This product is a staple for any angler, but we needed to demonstrate the unique properties that make the line virtually invisible under water. Enter the chameleon.

I procured the image and recoloured the scales to reinforce the brand and added some depth to the design by overlaying the chameleon’s head.

The bright colours and double meaning to the design make it stand out from the crowd in a busy and over stocked tackle shop.