Avid Carp Bedchair Ad
Full page advert for multiple Fishing Magazines
Avid Carp Bedchair – replace your bed
Most bed chair adverts are the same. The bed is set up in a fishing situation and shown “in-use”. With this one, I crafted something different.
For this advert, my concept was to present the product in an unfamiliar setting, whilst conveying the message of quality and longevity.
I achieved this by suggesting that the new product, a premium bedchair for fishing, was actually a viable replacement for an angler’s actual bed.
After initial scamps, I art directed the shoot in the brand manger’s new flat.
The images were comped together and the Photoshopping began. Extensive work was carried out to make the final image, including the slippers!
Overall, the ad was fun, stood out for all the right reasons, and saw the bedchairs sell-out before they had even docked. Fortunately more were already on order and the campaign continued…
The magazine promotion was also backed by an online Google Adwords campaign and a month-long website take over.