The premium range of cookware
Aga retail a range of cookware products through various channels. These include their own shops, independent retailers, and through www.agacookshop.co.uk
The catalogue needs to serve each of these distribution networks and the overseas markets.
I opted to use InDesign for the bulk of the brochure as this allows more flexible use of style sheets – to easily nest prices and codes and therefore producing different options is easy. Also, the software’s powerful table of contents tool allowed for automation.
The project involved design, typesetting and artworking of 40 pages. I also sourced and art directed photography shoots.
I employed the powerful features of InDesign to manage several versions of the document. Automatically generating the contents page saved a lot of time.
I had to consider constraints due to weight and size for postage reasons, and source print accordingly.